Most companies won’t be sharing their sales enablement tools with the outside world, so real-world samples will be hard to come by.
So I’ve put this collection of samples together for you so you can see how they fit together as a consistent set of resources your sales team can use to
- secure meetings
- promote products
- handle objections
- close sales.
Product
The product in these samples is the CT100, a fictional commercial toaster for busy cafés and the like. The samples were written for the AWAI Sales Enablement Copywriting certification course, and conformed to the instructions and strict word limits for each – designed to align with current best practices for sales enablement tools.
Simply click on the tabs below to see the samples.
Cold Prospecting Email