Why Me

The B2B sales enablement copywriting consultant for the advanced materials industry

Clearly communicating your value in a highly technical market is tough, no question.

Not just anyone can do it.

And margins can be nano-thin, so for sales or marketing executives the pressure to generate strong sales performance or marketing ROI is relentless.

To communicate your materials’ technical benefits and commercial value in ways that are easy for decision makers to use and evaluate in your favor, you want a consultant who speaks your language. One who can translate complex tech-speak into persuasive sales and marketing assets that enable your sales team to shorten the sales cycle, close deals, and establish your credibility in the market.

So let’s partner up to convert technical IP into assets that drive measurable growth for your business.

Here’s how you benefit

By working with me, you gain access to a B2B copywriter with:

  • specialist Sales Enablement copywriting training from American Writers & Artists Institute (AWAI)– Instill confidence in your customers with polished informative marketing materials that show
    • your company is a supplier they can trust, and
    • how they will benefit from doing business with you. 

  • an educational background in metallurgy and materials science– Since I speak your language, we can get your project moving from Day 1 without time wasted on learning about an entirely new field.

  • hands-on project experience at a zinc refinery– Through understanding issues from both a producer’s and a customer’s point of view in the industry, I help you to identify the features, benefits and potential objections from different perspectives at a practical level, ensuring your marketing strikes the right note with the target audience.

  • a decade of experience editing translations of technical, business and marketing documents – I take the pain out of decoding the complex details of your products into clear, concise, and captivating copy tailored to various audiences, saving your valuable time.

  • a BA in Professional Writing & Publishing – Your thought leadership articles, case studies, white papers and the like will shine with vivid, informative and persuasive storytelling that shows how your products can solve problems and make money for your customers.

  • a demonstrated record of success writing persuasive copy– I have helped businesses and NPOs win tens of millions in contracts and grants, and can help your company to boost sales success through carefully targeted sales and marketing materials for email & phone prospecting, product launches, trade shows, website content, and more.

In a nutshell

What I provide is far deeper than just copywriting. It’s diagnosis, technical-commercial message architecture, and sales asset prioritization designed to increase your sales team’s success and build corporate value.